Privacy Policy

01Introduction

Bloom Home Care Services (“Bloom,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, contact us, or receive services from us. By using our website or services, you agree to the practices described here.

Health information we create or receive in the course of providing care is also protected under the Health Insurance Portability and Accountability Act (HIPAA). Please see our HIPAA Notice of Privacy Practices for details specific to your protected health information.

02Information we collect

Information you provide to us

• Contact details such as your name, phone number, email, and mailing address
• Information about the person needing care and their care needs, when you share it with us
• Insurance, ALTCS/AHCCCS, and eligibility information needed to arrange and bill for services
• Messages, requests, and other information you send through our forms, email, or phone

Information collected automatically

• Device and browser information, such as IP address, browser type, and operating system
• Usage information, such as the pages you view and how you interact with our website
• Cookies and similar technologies (see Cookies & analytics below)

03How we use your information

We use the information we collect to:

• Respond to your inquiries and schedule consultations or assessments
• Provide, coordinate, and improve our home care services
• Verify eligibility and process billing with AHCCCS/ALTCS, health plans, or other payers
• Communicate with you about your care, appointments, and services that may help you
• Operate, maintain, and improve our website and understand how it is used
• Comply with legal, regulatory, and contractual obligations, including AHCCCS requirements

We do not sell your personal information.

04How we share your information

We share your information only as needed to serve you and as permitted by law, including with:

• Our caregivers and staff, to deliver and coordinate your care
• AHCCCS, ALTCS, and health plans (such as Mercy Care, UnitedHealthcare Community Plan, and Arizona Complete Health), for eligibility, authorization, care coordination, and payment
• Service providers and business associates who perform functions on our behalf under confidentiality obligations
• Other health care providers involved in your care
• Authorities or others when required or permitted by law

05Health information & HIPAA

Protected health information (PHI) that we create or receive while providing care is governed by HIPAA and by our HIPAA Notice of Privacy Practices, which describes your rights and our duties regarding that information in detail. Where HIPAA applies, it controls over any conflicting statement in this Privacy Policy.

06Cookies & analytics

Our website may use cookies and similar technologies to remember your preferences, keep the site secure, and understand how visitors use it. You can control cookies through your browser settings; disabling some cookies may affect how the site works. If we use analytics tools, they help us measure traffic and improve the site.

07How we protect your information

We maintain administrative, technical, and physical safeguards designed to protect your information against unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. Please avoid sending sensitive health information through unsecured email.

08Data retention

We keep your information for as long as needed to provide services, meet our legal, tax, and regulatory obligations (including record-retention requirements applicable to AHCCCS/ALTCS providers), resolve disputes, and enforce our agreements. When information is no longer needed, we dispose of it securely.

09Your choices & rights

• You may ask to review or update the contact information we hold about you.
• You may opt out of non-essential communications by contacting us.
• For rights specific to your protected health information — including access, amendment, and restrictions — see our HIPAA Notice.

10Third-party links

Our website may link to third-party websites we do not control. This Privacy Policy does not apply to those sites, and we are not responsible for their content or privacy practices. Please review the privacy policy of any site you visit.

11Children’s privacy

Our website and services are directed to adults. We do not knowingly collect personal information from children under 13 through our website. If you believe a child has provided us information, please contact us so we can remove it.

12Changes to this policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with a new effective date. Your continued use of our website or services after changes take effect means you accept the updated policy.